International Women’s Day is an opportunity to celebrate the incredible achievements of women across the world. One of the most meaningful ways to support women and promote gender equality is by backing women-owned businesses. As we approach March 8th, 2025, here are some impactful ways you can support female entrepreneurs and contribute to their success.
1. Shop from Women-Owned Brands
The simplest and most direct way to support women-owned businesses is to make a conscious effort to shop from them. Whether you’re looking for fashion, beauty products, food, or home goods, countless women-led brands are offering high-quality products that are worth your attention.
Start by researching women-owned businesses in your local area or online. Many online marketplaces like Etsy, Shopify, and Instagram have dedicated sections for women entrepreneurs. You’ll find everything from handmade jewelry and custom clothing to innovative beauty products and sustainable home goods.
Tip: Share these businesses on your social media channels to help them reach a broader audience.
2. Spread the Word
When you purchase from a women-owned business, don’t just keep it to yourself—spread the word! Tell your friends, family, and followers on social media about your positive experience with the business. Word of mouth can be a powerful marketing tool, and your support might lead to new customers for the business owner.
Use hashtags like #WomenOwned, #SupportWomen, or #IWD2025 to raise awareness about the importance of supporting female entrepreneurs. By tagging the businesses you support, you help amplify their reach and recognition.
3. Leave Positive Reviews
Small businesses often thrive on customer feedback. Leaving positive reviews not only boosts the morale of women entrepreneurs but also helps other potential customers make informed decisions. Whether it’s a heartfelt review on Google, Yelp, or the business’s own website, your feedback can go a long way.
In your review, highlight what made the product or service stand out, and don’t hesitate to mention the values or missions that resonate with you. A glowing review can be an essential tool in building trust and credibility for the business.
4. Attend Women’s Day Events Hosted by Female Entrepreneurs
Many women-owned businesses host special events or pop-up shops to celebrate Women’s Day, whether online or in person. These events can range from product launches, panel discussions, networking opportunities, or charity fundraisers. Attending such events is a great way to show your support and learn more about the challenges and triumphs of women entrepreneurs.
Look out for events in your area or explore virtual gatherings that celebrate female-led businesses. Your participation could make a huge difference in the visibility of these businesses and help foster a sense of community.
5. Offer Your Skills or Services
If you’re a professional in a field like marketing, design, or legal services, consider offering your expertise to a women-owned business in need. Many small businesses, especially startups, may not have the resources to hire full-time professionals. By volunteering your skills or offering discounted services, you can provide valuable support that will help the business grow.
In addition, if you are an influencer or blogger, collaborating with women-owned brands can help elevate their visibility and credibility. It’s a win-win situation for everyone involved.
6. Make a Donation or Invest in Women Entrepreneurs
For those who want to go beyond shopping and contribute in a more significant way, consider making a donation or even investing in women-owned businesses. Some women entrepreneurs are seeking investment to scale their businesses, and by providing financial support, you’re not only helping the business succeed but also creating opportunities for more women to thrive in the business world.
There are several platforms where you can support female entrepreneurs financially, such as crowdfunding websites like Kickstarter, GoFundMe, or Equity crowdfunding platforms that allow you to invest in women-led startups.
7. Join Women’s Business Networks
Supporting women-owned businesses isn’t just about purchasing products—it’s also about fostering relationships. Joining women’s business networks and communities can help create a supportive ecosystem where women entrepreneurs can exchange ideas, collaborate, and lift each other up. These networks often provide mentorship, resources, and opportunities to connect with potential customers, partners, or investors.
Look for local or online groups that focus on female entrepreneurship and consider attending meetups, workshops, or business expos where women entrepreneurs are front and center. Your involvement could make a lasting impact on the success of a women-owned business.
8. Be Mindful of Your Spending
As consumers, we have the power to shape the economy with our purchasing decisions. This Women’s Day, be intentional about where and how you spend your money. By choosing to support women-owned businesses, you contribute to closing the gender gap in entrepreneurship and help level the playing field for women in business.
Take the time to seek out products, services, and experiences that are offered by female entrepreneurs. Whether it’s a coffee from a woman-owned cafe, a book by a female author, or clothes from a woman-run clothing brand, every purchase can help uplift women in business.
9. Advocate for Women’s Economic Equality
Supporting women-owned businesses extends beyond transactions—it involves advocating for policies and initiatives that promote gender equality in the business world. Get involved in local or national campaigns that encourage women’s economic empowerment, such as advocating for equal access to capital, business loans, and educational resources for women entrepreneurs.
On Women’s Day, consider writing to your elected officials or participating in discussions about the challenges women face in the business world. Together, we can create lasting change that fosters a more inclusive and supportive entrepreneurial ecosystem.
Conclusion: Empowering Women Entrepreneurs
Supporting women-owned businesses this Women’s Day is about more than just one day of celebration—it’s about making a conscious, ongoing effort to lift up female entrepreneurs and promote gender equality in the business world. Whether you’re shopping from women-led brands, offering your expertise, or advocating for policy changes, every action counts.
By choosing to support women in business, you’re not only investing in their success but also helping to pave the way for future generations of women entrepreneurs. Let’s make 2025 a year of empowerment, unity, and progress for women everywhere.